10-17-2024, 12:20 PM -
This is going to piss him off! 
![[Image: IMG_9913-scaled-e1729126354930-1024x682....&auto=webp]](https://static01.nyt.com/athletic/uploads/wp/2024/10/16205027/IMG_9913-scaled-e1729126354930-1024x682.jpg?width=1920&quality=75&auto=webp)
One of Charlotte’s most impactful slogan writers isn’t an ad executive or social media influencer, but the owner of a sports bar a mile away from Bank of America Stadium — a straight shot down a well-traveled, four-lane street.
Dilworth Neighborhood Grill also happens to be on the way from Carolina Panthers owner David Tepper’s home to the stadium, as the world learned in April on the first night of the NFL Draft. That’s when Tepper stopped at DNG, as the locals call it, to take issue with the message on the sign out front: “Please let the coach and GM pick this year.”
Tepper’s pit stop — which included removing a Philadelphia Eagles hat from the head of a bar manager — prompted a wave of media coverage and a spike in DNG’s business. And it seemed to only further stir the creative juices of the sign’s author.
Matt Wohlfarth doesn’t hold a personal grudge against Tepper. The 57-year-old Florida native is a longtime Panthers season-ticket holder whose bar runs a game-day shuttle to the stadium. But Wohlfarth is first and foremost a businessman, and business is better when the Panthers are winning.
“This is not anti-Tepper,” Wohlfarth said this week at a corner table in DNG’s bar area. “This is, ‘I need business.’ And I feel like he’s getting in the way.”
https://www.nytimes.com/athletic/5848654...Id=2919085
One of Charlotte’s most impactful slogan writers isn’t an ad executive or social media influencer, but the owner of a sports bar a mile away from Bank of America Stadium — a straight shot down a well-traveled, four-lane street.
Dilworth Neighborhood Grill also happens to be on the way from Carolina Panthers owner David Tepper’s home to the stadium, as the world learned in April on the first night of the NFL Draft. That’s when Tepper stopped at DNG, as the locals call it, to take issue with the message on the sign out front: “Please let the coach and GM pick this year.”
Tepper’s pit stop — which included removing a Philadelphia Eagles hat from the head of a bar manager — prompted a wave of media coverage and a spike in DNG’s business. And it seemed to only further stir the creative juices of the sign’s author.
Matt Wohlfarth doesn’t hold a personal grudge against Tepper. The 57-year-old Florida native is a longtime Panthers season-ticket holder whose bar runs a game-day shuttle to the stadium. But Wohlfarth is first and foremost a businessman, and business is better when the Panthers are winning.
“This is not anti-Tepper,” Wohlfarth said this week at a corner table in DNG’s bar area. “This is, ‘I need business.’ And I feel like he’s getting in the way.”
https://www.nytimes.com/athletic/5848654...Id=2919085